OCTA Factory · Royal Oak chronograph
Royal Oak 26240: 11 builds, four metals.
The 26240 chronograph is the widest single reference we list. 11 builds, from $1,500 in rose gold to $1,650 in steel, each priced for the watch on its bracelet.
Built by the workshop this site used to list as APS Factory and now lists as OCTA Factory - the rename is on the workshop page.
By metal, with the dials we hold
| Reference | Metal | Dials we list | Price |
|---|---|---|---|
| 26240 | Steel | 3 - Blue, Green, Black | $1,650 |
| 26240BA | Yellow gold | 2 - Yellow, standard dial | $1,640 |
| 26240OR | Rose gold | 3 - Blue, Green, Black | $1,500 |
| 26240BC | White gold | 3 - Purple, Grey, standard dial | $1,590 |
Every build in a reference carries the same price; the dial is a choice, not a premium.
26240, 26331, 26315 or 26715?
| Reference | Builds listed | Metals we list | From |
|---|---|---|---|
| 26240 | 11 | Steel, steel and yellow gold, white gold, rose gold | $1,500 |
| 26331 | 6 | Steel, yellow gold | $1,240 |
| 26315ST / 26715ST | 2 | Steel | $1,070 |
These are three different references, not three trims of one: what changes between them is the case and movement generation, and the metal mix the workshop offers. If you are set on a dial you only see under one reference, order that one - the full chronograph list shows every build with its price.
How an order runs
- You pick a build and send the order - nothing is charged on the site.
- We confirm the reference and the figure with the workshop, then you pay.
- Once payment is confirmed, your watch is photographed - dial, clasp, movement, serial - and sent to you within 1 to 2 days. Nothing ships until you approve it.
- Shipping is a flat $50, tracked, to every country except Brazil. Duty and clearance are on us.
- 14 days to return it unchanged, and a two-year movement warranty.
Questions buyers ask about the 26240
- Is this the same 26240 the APS pages listed?
- Yes - same workshop, same reference. APS Factory is the older name; the workshop now trades as OCTA Factory.
- Why is rose gold cheaper than steel here?
- Because that is what the workshop charges for each build: 26240OR at $1,500, 26240BC at $1,590, 26240BA at $1,640 and 26240 at $1,650. We list the figure we are given, not a ladder.
- Can I get a dial that is not shown?
- Ask on the order thread. We confirm with the workshop rather than promise a dial nobody has confirmed.
More: the 15510ST guide · all Royal Oak chronographs · openworked and gem-set sheet · what the QC step covers